Content Creation and Promotion
Making content for your site will be one of the all the more testing parts of maintaining an online business. You will probably make quality content that helps with creating brand awareness and to get new client leads.
It’s additionally used to build your search engine rankings.
It should especially be the center of your online marketing strategy.
You would typically generate content that answers people’s industry-related questions or address subjects while giving advantages or arrangements that will in-turn attract an audience to your site, encourage people to follow your social media, and build a loyal subscriber list.
At this point in time, you should settle on a choice on how you build up your content creation and promotion strategy
Content Creation Strategy
Depending on your budget, you can decide to make your own content or outsource it to a freelance writer.
Whatever you choose, the principal objective is to create content that will engage in your visitors and improve your organic search rankings to drive organic traffic.
A rearranged content creation system I like to utilize comprises 9 phases.
- Define the audience
- Find relevant highly shared content that you can improve upon
- Brainstorm ideas for the type of content to produce
- Research specifics of the topic of interest for additional information to add & make up to date
- Create content
- Insert images and/or videos
- Perform an on-page SEO audit
- Publish content
- Share & promote to social account and authority leaders or influencers in relevant industry1.Define your audience by targeting your buyer personas
Presently on the off chance you have been following our module, you should already have an understanding of your target audience whilst you were playing out your business plan and website plan you have been following our module, you should already have an understanding of your target audience whilst you were playing out your business plan and website plan. If not, look at these articles on defining your target audience.
Making content that lines up with your purchaser’s persona will help you to stay concentrated on who you’re creating content for and why. Content that tends to your buyer persona’s objectives; wants and difficulties will seamlessly move them through each phase of your client acquisition funnels.
2. Find relevant highly shared content to improve upon
Here you will need to look for content that as of now exists inside your specialty or industry. You at that point decide the quality, the importance, the measure of social offers, and likely traffic. Discovering content that has been shared out thousands of times on social media will take the guesswork out of determining how effective your piece of content will be.
Beating your opposition in online business and in the search engine results basically just methods making a product, service, or piece of content that is far superior and creates a viral activity of engagement and shares across social media platforms.
3. Brainstorm ideas for the type of content that would suit your buyer persona
Alright so you have found a piece of content that has the potential to be improved upon and it has a considerable amount of social shares and general interaction
Now you need to brainstorm ideas and draft a plan of what kind of content will include additional worth ahead of the current content.
For example, if the current content is a composed article with a lot of bullet points that are very detailed & instructive, you may be able to re-purpose that into an info-graphic.
Statistics show that people will connect with articles that have images by up to 60%.
Making a data realistic with some content leading into it can enhance your audience and influence the higher commission rates from images.
4. Research specifics of content to further improve
Upon determining what type of content you will deliver, it’s important that you research the subject of interest, to add further highly relevant information.
Doing so will include on top of the existing content, and compel readers to share this new, updated, highly relevant piece of content. Repurposing content isn’t sufficient; it has to provide extra value to your audience.
5. Create content
Make a draft of your content so you are not wasting time editing time and time again. Design your page format taking into consideration design elements of aesthetically pleasing content.
Include a link out to an authoritative site with related content. This positions your site as genuine and reliable, and the site your linking to may receive a pingback notifying them of your link. This may, in turn, lead them to share out your article
6. Insert images and video
Inserting relevant images and videos will help to improve the view pace of your content.
Research suggests that content with images get 94% expansion in total views. For local business’s 60% of clients are more likely to consider them when an image shows up in local search results.
Ensure you have the correct on-page SEO properties for your images. Including important “alt text” tells google what your images are.
7. On-page SEO audit
This is a significant aspect. Ranking for a particular keyword on the search engines requires you to arrange your on-page SEO correctly. Get this wrong and you could get slapped with an over-optimization penalty.
So utilizing your WordPress SEO plugin from Yoast, enter your keyword phrase, Title, and Meta description into the pertinent boxes.
Follow these 7 simple rules to on-page SEO
1. A keyword phrase is in your page Title – Preferably at the start
2.Include a keyword phrase in Meta Description
3.Include a keyword phrase in the first sentence/paragraph
4.Include a keyword phrase in the last sentence
5. Include a keyword phrase in all image “Alt Text”
6.Include partial keyword phrase or LSI keyword phrase in H2, H3 tags
7. Keep keyword density under 1%
8. Promote Your Content
Content promotion is how you will receive traffic to your website. Publishing wonderful content alone just isn’t enough. Google is beginning to place social signals as the top of its ranking factors, so social engagement is pertinent. Basically, when it comes to content, you will need to invest 20% of your time writing the content and the other 80% promoting it.