Tracking and Reporting
It doesn’t have any kind of effect in case you are putting$300 every month into your digital marketing program or $300,000, knowing what number leads and sales you are getting are very important.SEOPack247 implements a variety of tracking and reporting tools to empower you with the information you need to make better marketing decisions.
Likewise, other marketing factors such as total traffic, rankings, spend, cost per conversion and more are all important data that a customer needs to know for a variety of reasons. Without having proper tracking and reporting transparency, it leaves clients more or less clueless regarding how their digital marketing is performing, and the advertising office not knowing what the next steps are to improve things across the board. Regardless you are an e-commerce business or block n’ mortar, we have you covered in the tracking and reporting realm.
Understanding Your Marketing Results and Return On Investment
1. Call Tracking
We track all calls a publicist gets with us from any showcasing stage. For most businesses’ calls are a significant part of their business. Call tracking provides the client with insight into how many calls leads they are getting as a result of each marketing medium being invested in. It likewise shows caller ID, what marketing platform the call came from, and can even record the call.
2.Ecommerce Sales Tracking
One of the significant parts of being a successful online store is being able to track all sales activity metrics. Tracking this provides the client with knowledge regarding how much they are selling, what they are selling, what marketing campaigns are working, and overall, helps to determine ROI. It gives the marketing agency with insights regarding what is working and what is not, which enables us to better optimize the marketing or the site.
To appropriately track metrics, we implement tracking code on your website and set up goals directly in Google Analytics. We can likewise track specific events that occur, which include abandon carts, promotion click through, and so much more.
3.Website Contact Form Tracking
It is essential to know how many website contact form leads a customer is getting from their website for many reasons. In the first place, it helps both the customer and advertising agency understand what keywords, ads, and marketing campaigns are working and which are not. Second, it helps both parties know what the expense per lead and conversion rate is exactly.
To do this, we will put code on your website and set up goals within Google Analytics. Without this information, the client will not have any insight into how their investment is performing, and the advertising office won’t have the option to make the proper adjustments to the marketing as a way of improvement. Information is force, and tracking your website contact forms helps provide the data we all need to make good marketing decisions based on objective transparency.
Each month customers will receive a report outlining overall account performance for all applicable marketing mediums. The reason for the report is to provide transparency and knowledge about your marketing program and what your overall return on investment is. For additional experiences, and to set marketing next steps, we also meet with clients regularly in review meetings.